David Urry

Outlining the essentials of a technical marketing strategy

About David Urry:

•  Passion:  Bring new products to market
•  Leads: companies to customers and profit
•  Lecturer:  Harvard, UC Berkeley & MIT
•  New Product Successes:
  • Built first commercially viable Java apps at SUN.
  • Oracle 7 Server Manager (replaced SQL DBA)
  • Camera Phones to the US Market
  • Digital Document Management (1988)
  • Employee Relationship Management
  • Web Services

David specializes in building technology companies by achieving early investment, revenue and profit.  David understands the particulars of business planning, market validation and program execution as it specifically applies to emerging technologies.

David’s customers are CEOs and marketing executives looking to better align corporate positioning, brand awareness, product strategy, lead generation, and sales messages with customer demand to guarantee market success.

Much of his work is helping early stage companies prepare a business plan and presentation to secure financing. He typically helps about five businesses a year grow with an extensive network of VC relationships.

David brings deep technical expertise to disruptive technologies to each engagement.  His unusual combination of engineering and marketing helps him understand the basic principals and quality of a solution resulting in customer benefits.  He is particularly strong at understanding technical strengths and descreetly translating that to market strenghts.

David delivers value to technology companies by positioning them in high-growth categories. He brings a compelling value proposition, clear competitive differentiation, and cost-effective go-to-market plans. He develops well-targeted products and effective marketing and sales programs for both early and later stage companies with quantifiable results.

About David's Work:

Approach to Marketing

Product Marketing

Investment Marketing

Employee Marketing

Biography:

David is a senior business executive with over 20 years of experience building innovative products.

David specializes in building and marketing innovative software products. He advises companies on a project basis as interim VP of Product Management or Marketing. His product innovation successes include the first commercially viable Java applications (SUN CORBA Group, 1994), Computerized Document Management (Odesta Corporation, 1988), Employee Relationship Management (Extensity, 1996), web services (SUN and Extensity) and collaborative on-line negotiation applications (eSprocket, 2000), and photo-phones (Polaroid, 2001).

David's technical expertise in product development includes databases from working in Oracle's Core Technology Group, Java and Web services with SUN, application integration with TIBCO, document management and workflow from Odesta, and wireless technologies from Polaroid. He strives to leverage XML, SOAP, WSDL, XHTML Wireless and other new technologies into innovative software solutions.

David holds a BS degree from Northwestern University and an executive MBA from Harvard University.